The Neighborhood Pin™

he Neighborhood Pin is a postcard subscription which may be purchased on a 30- or 60-day plan. It was designed to address the real estate agent’s quest to offer their farm area something unique, and valuable on a regular schedule. The Pin was engineered to have shelf-life and be easy-to-read, unlike the standard newsletter. The eye-catching layout and rich content make it something the homeowner can look forward to receiving. The Pin has been registered with the US Government for copyright protection.

We can find availability and estimate your project for you. Simply fill out the form to the left. We’ll get back to you within 1 business day.

If you want to get this going right away, the best way to get started is to go to eddm.usps.com and research your area to determine how many properties there are in the carrier route(s) you want. The map tool is easy to use, simply follow the instructions on the USPS EDDM site. You must mail the entire carrier route, no exceptions other than those residents that have requested that you “Do Not Mail” them. Use those totals you obtain from this tool to determine the total cost of mailing. The “quantity ranges are shown in the chart below. NOTE: the prices on the EDDM® Mapping Tool are postage only, and do not figure in the final pricing of The Neighborhood Pin.

You can fill out the contact form to the left and we will be in touch with you within 24 hours.

Here is a video to show you how to use the mapping tool.

The Costs are shown in the chart below. Office (group) pricing is available and will be determined by quantity.

Prices are per piece mailed and assume a single Post Office drop-off and print run. Prices do not include sales tax.

One of the great benefits of using EDDM is the ability to use an oversized format. The size of the postcard is a whopping 9″ x 6.5″, and is printed on a beautiful super-glossy 14PT postcard!

Each new issue will vary agent-to-agent, but the basic monthly updates will include:
(1 or 2) ticket(s) with a local event*
(1) local pro sports schedule*
(1) market update list of local recent home sales (provided from your MLS provider)
(1, 2 or 3) feature property transaction(s) with photo, status & banner.relevant to the farm area. These must be your transactions, provided via email from your MLS** 

*Depends upon layout selection.
**Some brokerages may give permission to use a property that is not your transaction.

That depends on your Agency, State and Local regulations. But in most cases the answer is Absolutely!

We can design the cosponsor’s ad for a fee or we can accept a hi-res .PDF file from the cosponsor’s marketing department. We have templates available for the co-sponsor’s marketing department. We can provide space for a 50%/50% split in cost, or a 75%/25% split. The templates are designed to equally proportion the amount of contribution to equal the amount of advertising space. We will bill each participating client separately, noting the total cost of the mailing, and referencing the partner and percentage clearly on each invoice. We require written sign off of proof via email from both parties for any sponsored newsletters.

The final ad sizes are:
50% / 50% split: 4.5″ wide x 6.5″ tall
75% / 25% split: 3.0″ wide x 6.5″ tall

Click HERE for templates.

Yes, there is a $59.95 one-time set-up fee for the basic layout. Any custom work is additional, and will be billed at the rate of $65.00/hr. For the basic layout, we incorporate any agent contact and office info, designations, logos, etc. There are no changes in designated agent areas in the newsletter, except for a change in office location or agency.

Hardly anything:-) Simply provide us a list of comparables within your farm area each month. Here is exactly what we need:

1. An email from your MLS provider with 10-12 settled properties within your farm area. Send in a client 1-line format if possible. It’s important to include “how far back” you went in the body of the email to get this list; i.e. 30 days, 45 days, 12 months, etc.
2. An email from your MLS provider with 1-3 feature properties. These must be your transactions, unless other permissions are given for use. If you represented the buyer on any or all, you must provide the photo. The MLS photo cannot be used by the buyer’s agent. Please note any callouts, i.e. Just Listed, Under Contract in 30 Days, etc.

That depends. If you live on the carrier route, then “Yes” you will automatically receive one in the mail. If you do not live on the carrier route, you will not automatically receive one. However, you still have the option to receive samples in the mail. The cost is $5.00 and we will send you between 1-6 samples each mailing in a large manilla envelope via First Class US Mail.

Yes, there is no obligation or cancellation fee. Note that once you cancel or fail to pay the subscription for any reason, that carrier route will be made available immediately to the next in line on the waiting list. Cancellation must be made on or before work begins to the current mailing, or time spent may be billed.