Why Every Door Direct Mail® (EDDM) Is a MUST for Real Estate Marketing

MikeEvery Door Direct Mail®, Real Estate Marketing

When it comes to direct mail marketing, real estate agents have plenty of mailing options by which to reach their prospects. But the one our top-selling clients love the most is Every Door Direct Mail® (EDDM) from the USPS®. Larger, cheaper, and more effective than standard mail, it’s perfectly suited to the real estate business. Let’s Talk Strategy: You Should … Read More

Real Estate Marketing: Anatomy of a Successful Campaign

MikeAgent Branding, Every Door Direct Mail®, Real Estate Marketing

You know you’ve got what it takes to make a difference for your clients. But if homeowners don’t know about you, you aren’t getting their listings – period. Well-branded, high-volume real estate marketing really does make the difference in a saturated market. Let’s break down the steps of a successful campaign. 1. Craft a Strong Personal Brand The key to … Read More