You know you’ve got what it takes to make a difference for your clients. But if homeowners don’t know about you, you aren’t getting their listings – period. Well-branded, high-volume real estate marketing really does make the difference in a saturated market. Let’s break down the steps of a successful campaign. 1. Craft a Strong Personal Brand The key to … Read More
Real Estate Agents: Why a Stand-Out Personal Brand is Absolutely Essential
We’ve blogged on our site in the past about how to build a real estate agent brand that’s unique and personal to you. Today, we’re going to talk about why building a personal brand is so important. Consistent real estate branding creates trust and familiarity. It improves recognition and also builds financial value – a polished impression literally makes your … Read More
Real Estate Agent Branding 101 (Part 2)
So you know what real estate agent branding is and why it’s important. (If you don’t, check out Part I one of this series). Now, we’ll move onto the process of actually creating your agent brand. You didn’t think we’d leave you hanging did you? Here are the basic steps to get you started: Determine Your Target Market: Real estate … Read More
Real Estate Agent Branding 101 (Part 1)
As of June 30, 2014, the National Association of Realtors® boasted 1,063,950 members. The number of real estate agents out there is staggering and they’re all doing essentially the same thing: helping clients buy and sell homes. So how can you stand out from the very large crowd? It all comes down to agent branding. What is Branding? The American … Read More